![]() Tap on your profile photo in the Instagram app.How to Add a Link to your Instagram Story In order to use the “Swipe Up” tool effectively, you will want to treat your Instagram story as an important marketing opportunity, and make sure that the photo or video you are using is relevant and enticing to your audience. ![]() Swiping up doesn’t just increase traffic, it also has a huge effect on your sales and revenue. It’s an incredibly powerful tool that allows you to speak directly to your followers and give them a call to action that will connect them directly with your store or website. ![]() “Swiping up” is how your followers open a link you post to your Instagram story. “Swiping up” is a feature available to business Instagram accounts that have at least 10,000 followers. You can add photos, videos (up to 15 seconds), text and music, and each post to your story will be visible for 24 hours. Stories on Instagram allows you to be creative with how your audience views your brand. When you add to your Instagram story, it makes you more visible to your audience Instagram stories are listed in chronological order. There are over 100 million Instagram subscribers in the United States alone. Instagram Stories: What You Should KnowĪs a business owner, you probably already know how influential Instagram can be. Direct advertising is something that you were not able to do on Instagram in the past. Adding links to your Instagram story can have a huge impact on your conversion rate – that is, it will help significantly to turn your views into actual money! You can add to your story, post new photos, and even go live, but if your audience has nowhere to go, how can they spend money on your brand? Adding links to your Instagram story will allow you to use Instagram as a way to market an item or service directly.
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