![]() Amazon has already begun experimenting with interactive fan polling. The company already lets fans watch bespoke broadcasts with different announcers and use their Amazon Fire remotes to gain access to statistics. “It’s very dynamic and it does a lot of things.” Amazon intends the shield’s motion and typeface to represent its interest in breaking boundaries and in redefining how people watch sports. ![]() “As we move through time, we will start to have fun with it,” says Marc Patrick, Amazon’s global head of sports marketing, in an interview. Amazon secured rights to “Thursday Night Football” last year as part of an 11-year deal with the National Football League. Real-Time Video Ad Creative Assessment Peek-A-Roo is a plush pet that features an interactive pouch with a mystery baby inside You can help the baby peek out and see which of the three babies you find. The animated blue shield Amazon has created to represent “ Thursday Night Football” uses elements of the shape of an old pigskin as well as Amazon’s signature “smile” logo, and should become a familiar symbol to football fans next season as the company threads the insignia through various aspects of production. ![]() The new logo will debut in a Super Bowl ad crafted with independent agency Wieden + Kennedy. The e-commerce giant will unveil during Super Bowl LVI a new logo for the mid-week NFL games to which it will have exclusive rights starting next season, and hopes viewers will recognize some hallmarks of the game – and some signals about the future of it. Amazon wants to take some time out of NBC’s Super Bowl telecast to remind viewers to watch its new Thursday-night stream-casts next season without the use of linear TV.
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